Surveying for Dollars
Saturday, February 23rd, 2008
Unfortunately, my espresso “treats” have become a full blown habit. I knew it was bad when during the snowstorm a few weeks ago I was craving a drink so strongly I ventured through unplowed streets to get my fix. When I took my first sip, I practically went “ahhhh” as if I was acting in some cheesy commercial for hemorrhoid cream or “Head-On- apply directly to the forehead.”
So yesterday I visited Starbucks to drink and read. She rings me up, I notice the price increase and silently wish Caribou had better ambiance since it is $0.20 cheaper, and am presented with a crazy-long receipt. The S-bux woman says, “Whoa, a super-duper, special receipt.” I wasn’t in a joke-y mood, so just went “hmm” as I just thought it was a register glitch. Big deal, a long receipt, no need for humor. But the woman explains that it is a special receipt and that is why I had not probably seen one before. It is an invitation for me to take a survey and enter a contest to win $1000. I take it with the plan that I will enter the survey with the hopes that maybe they will send me coupons for drinks or what have you.
The thing about this receipt, though, is that Starbucks truly does consider this a “super duper special receipt” as all of a sudden I turned into “special customer number one”.
“What you ask?” An extra shot of espresso (making it four) in my drink? “Sure! I’ll take that extra shot of espresso?” “No, that’s ok, there’s nothing else you can do for me right now.”
Then, an hour so or later when I am leaving, a barista yells out to me a thanks for coming and recommendation “to have a great day.” Sweet, yes? We’ll see.
Later that day I visit the Starbucks’ Survey site, enter my special code which grants me privileged access, and take the survey. The employees were nice, weren’t they b.Smirk? Sure they were nice, but I believe much of the kindness was driven by their awareness that I had acquired that “special receipt.” Therefore, I felt I should point out to Starbucks that I value sincerity over most things, so I viewed their extra attention as somewhat “false”. How bitchy, b.Smirk. I realize it is somewhat ridiculous, but I would have preferred the “regular” treatment I receive, which is typically decent, over the sycophantic service.
Online surveys: enabling passive-aggressives to passively aggress.
Prediction: Someone I know will be impregnated during June or July. I really think so…

Thanks you all - you’re good people.
Whenever I now see George Lopez, even if it’s simply the title of his show - “George Lopez” - in the rolling Comcast listings, I think of you… 
